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Business Development

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Founder and Managing Partner

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Austria Juice

AUSTRIA  JUICE  is  one  of  the  most  significant  producers  of  fruit  juice concentrates  and  high-quality  food  &  beverage  ingredients. 

Decades of expertise in the processing of fruit and in the sourcing of raw material as well as an outstanding research & development center add up to make us an expert  when  it  comes  to  product  innovations  for  our  customers.  A  fully integrated and therefore complete value chain makes it possible to offer our customers a comprehensive all-in-one solution.

The broad product portfolio includes juice concentrates, flavours and beverage bases for non-alcoholic and alcoholic drinks as well as for food applications.To be able to serve consumers needs for upcoming demands like natural, sugar reduced product concepts, we are dedicated to the research of sugar-reduced fruit juices, without artificial ingredients and without impairing the health-promoting properties of the high-quality juices.

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Biotechnologist and food engineer.

A seasoned food industry executive. A proven track record in leading processes and systems. Manage large operations, establish plants, and streamline costs. Know and appreciate the industry for adapting the Better juice disruptive technology.

Director

ThinK Wine Group

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Katherine Jones, 32, from Liverpool, founded We Are Social Nation, an influencer marketing agency, and ThinK Wine Group, an organic, vegan, and reduced calorie wine brand. After working for large corporations and a start-up celebrity agency,

Katherine started her own agency and then launched ThinK Wine Group. The brand has 19,300 Instagram followers and 9,000 Facebook followers, and primarily sells online, but also wholesales to upmarket UK hospitality venues.

ThinK’s philosophy is to offer a healthier wine option without compromising on taste or experience.

CEO

W2O Food Innovation Taste & Smell

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Alex is the founder and CEO for W2O, a flavor technology firm for the past twelve years based in the USA. He specializes in creating Better Food with niche expertise in contemporary taste & smell neuroscience and state of art clean label plant-based sweeteners and flavors.

Food and beverage companies hire him to bring food science to their new product development efforts on topics such as sugar reduction, salt reduction and multisensory eating experience. Food ingredient firms retain him to lead the creation of plant-based sweeteners and sweetness modulators.

Technical Director

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Hank has led the technical development and customer support for Howtian for over 5 years. 

His expertise in the sweetener world helps accelerate development timing, and ensures both product quality and value are integrated early in the formulation process. He has traveled around the globe to train developers how to best formulate with stevia and make the products taste great. Previously, Hank spent over 15 years with Kraft Heinz as a product developer/engineer on multiple applications including powdered, liquid concentrate, ready-to-drink and coffee beverages, as well as cereal/nutrition bars, spray-dried flavors, nuts, powdered and ready-to-eat desserts.

Senior Process Control Manager

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I have 20+ years of bakery experience and hold a Master’s Degree in Bakery and Sugar Technology from The Food University (1998). I have worked as a Food Technologist for DAFA Bulgaria, developing and selling bakery ingredients that improve the properties of breads, brioche, biscuits, and pastries. 

My experience includes roles such as Senior Innovation Technologist, New Product Development Manager, Bakery Specialist, and Senior Production Manager. I am currently a Senior Process Control Manager at Hovis Ltd, where I support operational sites in driving product quality and consistency through standardized process control.

CEO

IN-Person

Alex is the founder and CEO for W2O, a flavor technology firm for the past twelve years based in the USA. He specializes in creating Better Food with niche expertise in contemporary taste & smell neuroscience and state of art clean label plant-based sweeteners and flavors. Food and beverage companies hire him to bring food science to their new product development efforts on topics such as sugar reduction, salt reduction and multi-sensory eating experience. Food ingredient firms retain him to lead the creation of plant-based sweeteners and sweetness modulators.